arjunamusic records – mission statement
— “Be calmly active and actively calm. Remain compassionately detached.”
arjunamusic is a Berlin based, independent platform for electronic and acoustic music founded in 2012, run by Samuel Rohrer. The wish to achieve as much artistic freedom as possible, which grew out of the essential realization that happiness is not emerging out of external success, rather the urge and the freedom to create must be the essential basis to make anything happen and to unfold a strong personal statement, is the motivation to create a platform for unique and personal music, which includes a stylistically broad artistic performance.
If you love what you do or do what you love, success follows as a logical event. – This, i believe, must be the initial feeling and motivation for any honest and intuitive action.
With its various associated artists, the label has a broad scope which is not limited to one named stylistic or genre. Ranging from improvised acoustic chamber-like music to electro-acoustic music, from club music to electronica and alternative/experimental songwriting and techno, the main goal is to provide a safe home for unique, relevant and timeless music to reach an open minded audience and to keep the essence and spirit in its pure form to let individual personality come through.
To avoid being too diverse and to keep a certain system and clarity in the catalog for distributors and customers, arjunamusic splits the releases in three different series. These series are all connected and overlap each other. It is possible that some releases fit into more than one series. It finally depends on how we want to promote it and where we want to go with the music and finding the right place for each new release.
These series are not meant to describe a style or to put music into frames, it’s first of all about the surrounding in which the musical ideas are put into or built on. The soul of the music cant be touched and its not in our interest to make big spirits small by naming any genres.
The three series:
arjunamusic – Electronic Series. Electronic and electro-acoustic experimental music, as well as alternative techno oriented work.
arjunamusic – Acoustic Series. Features acoustic releases in the field of improvised and experimental music.
arjunamusic – Extended Series. This series relates to the others, with music based on song structures and features alternative pop and song oriented music, including voice and lyrics.
– arjuna stands for the fire energy. Fire burns, eliminates and illuminates. It burns ignorance and eliminates duality.
– arjuna represents the transformation from the ordinary to the concious mind.